Real Estate Finance
Truen & Michaels
A Custom Website and Growth Platform for a Direct Real Estate Lender
Truen & Michaels Associates is a direct real estate lender known for speed and certainty of execution. Most of its business came through relationships and referrals, and its online presence didn't show the deals it closes or make it easy for investors and brokers to start a conversation. Leads, contacts, and email outreach lived in separate places, with no single view of what was working.
Results
- Live Deals page showing real closings, with borrower privacy protected by street-and-neighborhood listings
- One Admin for leads, contacts, newsletters, reviews, and reporting, replacing scattered tools
- Every closed deal can become social proof: review requests, Just Funded graphics, and short deal reels
