Where We Started
Truen & Michaels Associates is a direct real estate lender known for speed and certainty of execution. Most of its business came through relationships and referrals, and its online presence didn't show the deals it closes or make it easy for investors and brokers to start a conversation. Leads, contacts, and email outreach lived in separate places, with no single view of what was working.
For a lender, credibility is everything. Borrowers and brokers want proof of real closings, a fast way to submit a deal, and confidence that someone will follow up. The goal was to turn the website into the front door of the business and give the team one place to run everything behind it.
How We Navigated It
We rebuilt truenmichaels.com as a custom website the team can update themselves. A Deals page shows real closed transactions with real property photos, listed by street and neighborhood to protect borrower privacy. A testimonials section built to show approved client reviews and the firm's Google rating adds trust, subtle animations add polish, and speed and search work keep the site fast on phones and easy to find. A Request Financing button leads to spam-proof inquiry forms that fill in addresses as you type, built so real borrowers are never blocked, and the team can see where visitors click and where they drop off.
Behind the site sits a private Admin built for how the team works: a lead tracker with call and email notes, staff permissions, and easy contact and list imports. A newsletter tool handles audiences, templates, and scheduling. It drafts issues automatically for approval, never sends the same email twice, and filters out fake opens and clicks so the numbers are real, with setup that keeps emails out of spam folders. Email digests and a monthly report keep the partners informed. Closed deals trigger one-click review requests to a branded review page, Just Funded Instagram graphics, and short branded deal videos. A built-in help center, automatic nightly backups, and Google Business Profile setup round it out, with Google ads reporting in Admin planned next.
Discovery & Strategy
Market research, competitive analysis, and goal-setting.
Brand & Design
Brand refinement and design that turns visitors into customers.
Build & Integrate
Building the site, easy self-editing, and time-saving automations.
Launch & Optimize
Getting found on Google, testing, and speed tuning.
What We Achieved Together
Live Deals page showing real closings, with borrower privacy protected by street-and-neighborhood listings
One Admin for leads, contacts, newsletters, reviews, and reporting, replacing scattered tools
Every closed deal can become social proof: review requests, Just Funded graphics, and short deal reels
Ready to write your own story?
Results like these start with a conversation. Let's talk about what's possible for your business.
VideoSafes
VideoSafes is a cloud video security brand for property teams across the NY Metro area. Its buyers compare it side by side with the biggest names in cloud video, so the website had to look and work like a serious security product: clear about what the service does, easy to price out, and ready to answer questions at any hour.
