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VideoSafes case study

Case study · Security Tech · Cloud Video

A Night-Shift Brand and Website for a Cloud Video Security Company

Where We Started

VideoSafes is a cloud video security brand for property teams across the NY Metro area. Its buyers compare it side by side with the biggest names in cloud video, so the website had to look and work like a serious security product: clear about what the service does, easy to price out, and ready to answer questions at any hour.

Security buyers are careful. Property managers want to see the product, understand the plans, and talk to someone before they commit, and every lead needs to reach the team fast, without spam getting in the way.

How We Navigated It

We redesigned videosafes.com from the ground up in a custom dark theme we call Night Shift, built around the brand's own property and product photography. The site now has dedicated industry and product pages, plan pages, and a retention calculator that helps visitors figure out how much recorded video they need and which plan fits. Search work covers page descriptions, clean page addresses, business details for Google, a sitemap, and share images, and every form is protected by a quiet spam check.

We also built Vega, a custom live chat assistant with a text-message feel. Vega answers questions in plain language, hands the conversation to a real specialist when a visitor asks for one, and drops every lead into the team's Admin inbox with an email alert. Behind the site, a private Admin brings together the lead inbox, analytics, and a newsletter tool, and six custom branded emails, from lead alerts to newsletter welcomes, keep every message on brand. The new site launched on videosafes.com in October 2026.

Discovery & Strategy

Market research, competitive analysis, and goal-setting.

Brand & Design

Brand refinement and design that turns visitors into customers.

Build & Integrate

Building the site, easy self-editing, and time-saving automations.

Launch & Optimize

Getting found on Google, testing, and speed tuning.

What We Achieved Together

Full redesign live on videosafes.com, with industry, product, and plan pages in a custom Night Shift theme

Vega live chat that answers questions, hands off to a specialist, and sends every lead to the team

One Admin for leads, analytics, and newsletters, plus six custom branded emails

See It Live

https://videosafes.com
Visit ↗
VideoSafes live website
VideoSafes homepage on a phone
The homepage on a phone
Vega answering a visitor question full screen on a phone
Vega opens full screen on phones
Vega answering a visitor question on the VideoSafes homepage
Vega answering a visitor on desktop

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