Where We Started
Duck hiding is one of the fastest-growing community traditions aboard cruise ships — passengers hide rubber ducks for other cruisers to find, re-hide, and track across voyages. But the tracking lived in Facebook groups, spreadsheets, and paper notes. There was no dedicated platform: no way to issue a persistent identity to a duck, log finds across multiple ships, or give finders a frictionless experience without requiring an account.
This is the reality many businesses face: strong service, loyal customers, but a digital presence that fails to reflect either. The gap between how good a business is and how well it presents online is where revenue is lost every day.
How We Navigated It
We built DuckPass, a web app that gives every rubber duck a digital passport, with scan-or-tap tags, a living travel log, and a finder-friendly check-in that requires no account. Owners manage their fleet from a clean dashboard; finders scan or tap and log a find in seconds. Ship names, cruise lines, itineraries, and port notes turn each passport into a collectible voyage story.
The work wasn’t just aesthetic—it was strategic architecture. Every element was designed to serve a specific role in the conversion funnel, from the first thing visitors see through to the contact form and automatic follow-up.
Discovery & Strategy
Market research, competitive analysis, and goal-setting.
Brand & Design
Brand refinement and design that turns visitors into customers.
Build & Integrate
Building the site, easy self-editing, and time-saving automations.
Launch & Optimize
Getting found on Google, testing, and speed tuning.
What We Achieved Together
Digital passport system live across multiple cruise lines and itineraries
No-account check-in makes it easy for anyone who finds a duck to join in
Scannable codes and tap tags work with any phone and any sticker format
Ready to write your own story?
Results like these start with a conversation. Let's talk about what's possible for your business.
Truen & Michaels
Truen & Michaels Associates is a direct real estate lender known for speed and certainty of execution. Most of its business came through relationships and referrals, and its online presence didn't show the deals it closes or make it easy for investors and brokers to start a conversation. Leads, contacts, and email outreach lived in separate places, with no single view of what was working.
